We create unique brand experiences.
We pioneer new kinds of storytelling, cutting-edge technologies, and digital solutions.
C2K’s international creative network offers clients local perspective combined with global expertise.
Client Need: Toyota wanted to showcase their latest safety features in a new engaging way.
Our Solution: An interactive experience utilizing the Oculus Rift virtual reality head-mounted display.
Results: The experience turned out to be a huge crowdpleaser and is scheduled to be showcased at over 70 auto shows across the U.S. and more throughout Europe.
Client Need: Drive down the cost-per-order numbers for Proactiv, the flagship product for direct marketing giant Guthy-Renker. Guthy-Renker needed a partner that understood both the local Japanese market and also the latest in US direct response techniques.
Our Solution: By tapping into our direct response experience, we created a series of TV commercials and web-based assets featuring pop star May J.
Results: Dramatically increased sales and lowered the cost-per-order.
Client Need: DeNA, the second-largest social gaming company in Japan, wanted to launch their texting app, comm, in the US market.
C2K Solution: Focus-group research, creative strategy development, TV commercial and web campaign.
Results: Raised awareness. 1.8 million YouTube views
Client Need: Raise awareness globally of Toyota’s sponsorship of IAAF championship.
Our Solution: TV commercial, web film, print, OOH and “viral video” campaign.
Results: Client was so pleased with the results that they used campaign at two successive events (Daegu & Moscow). Viral views 400% over expectations.
Client Need: A web-based way of promoting their line of EasyTone sneakers.
Our Solution: Three 4-minute webisodes. Parody of US detective TV shows. Two under-competent detectives try to track down a criminal whose legs and sneakers were caught on surveillance tape and in the process discover the secret of EasyTone.
Client Need: For the launch of their first pure sports car in 30 years, Toyota wanted a way to make their car configurator stand out on websites globally.
Our Solution: A fully-CG :30 web commercial that ramps down to slow motion and allows the user to personalize the car in the middle of the commercial then share the personalized movie over social media networks. Available online and iOS.
Client Need: Canon needed to market the new Canon Dual Flash Memory HD Camcorder to the entire pan-Asian market.
Our Solution: We created a print, video and web campaign with imagery that resonated with this extremely diverse multi-ethnic market.
Client Need: Toyota wanted to raise awareness of their global site and green initiatives during the 2014 Geneva Motor Show.
Our Solution: Leveraged Content Recommendation Platforms, globally in targeted countries. Wrote headlines, managed and optimized the campaign to drive clicks at a low CPC.
Results: 8.1 million impressions in 16 countries with CTRs up to 0.18%.
Client Need: Launch the Toyota Highlander in mainland China.
Our Solution: Market Research, Strategy Development, Creation of TV, print, OOH, web campaign and motor show event assets.
Results: Sales were so rapid in China, Toyota needed to pause the advertising campaign.
Client Need: Guthy-Renker needed a partner that understood both the local Japanese market and also the latest in US direct response techniques to refresh the Wen brand in Japan.
Our Solution: By tapping into our direct response experience, we created a series of TV commercials and web-based assets highlighting its revolutionary formula.
Results: Increased sales and lowered the cost-per-order by up to 40% .
Client Need: As a top 10 Childrens Hospital in the US, CHLA needed a high profile way to raise awareness and funds.
Our Solution: C2K produced 16 of these celebrity-hosted TV specials featuring dramatic patient stories, medical innovations, and life-saving surgeries spanning the globe from The Philippines to Iraq.
Results: Our branded entertainment productions won three Emmy awards, and garnered top ratings in their timeslot on the regional ABC networks.
We combine Emmy-winning storytelling skills with cutting-edge cinematic technology and animation techniques to produce award-winning content.
Our global creative teams collaborate with you to transform ideas into unforgettable experiences for your audience.
Inspiring audiences with engaging content that connects people emotionally with your brand.
From campaign development to content promotion to the latest in 3D and CG simulations, our capabilities cover today’s digital trends.
Authentically connecting with online communities and naturally directing your audience to your brand.
An uncompromising sense of design that bridges strategy and creative execution.
From multi-leveled branding campaigns to single projects, c.2K offers strategies to captivate and inspire audiences.
We crunch the numbers and obsess over the details to give you a clear understanding of your brand engagement.
Innovative thinking at every step of the strategy and creative development to give your brand a unique voice.